Cookie Policy
Last updated: 13 September 2026
This Cookie Policy explains how HEEQ uses cookies and similar technologies when you visit or use www.heeq.eu (the “Website”).
HEEQ is an Estonian company operating its webshop, warehouse and physical retail activities in Cyprus.
This Cookie Policy should be read together with our Privacy Policy and Terms & Conditions.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website.
Cookies allow a website to recognise your device and can be used for different purposes, including:
Making the Website function correctly;
Remembering your preferences;
Keeping products in your shopping cart;
Maintaining your session;
Understanding how visitors use the Website;
Improving Website performance;
Measuring marketing and advertising performance; and
Providing relevant advertising, where applicable.
We may also use technologies similar to cookies, including pixels, tags, local storage and other tracking technologies.
2. Who Places Cookies?
Cookies may be placed by:
First-party cookies
These are cookies placed directly by HEEQ or by service providers acting on our behalf.
Third-party cookies
These are cookies or similar technologies placed by third-party service providers whose services are used on our Website.
Depending on the services we use, third parties may include providers of:
Website analytics;
Payment services;
Advertising;
Social media;
Website security;
Customer support; and
Other Website functionality.
Third-party providers may process information collected through their technologies in accordance with their own privacy policies.
3. Types of Cookies We Use
We may use the following categories of cookies.
3.1 Strictly Necessary Cookies
These cookies are required for the Website to function properly and cannot reasonably be disabled without affecting essential Website functionality.
They may be used for purposes such as:
Shopping cart functionality;
Checkout;
Payment processing;
Website security;
Fraud prevention;
Maintaining a user session;
Remembering cookie preferences; and
Other essential Website functions.
Where permitted by applicable law, these cookies may be used without obtaining your prior consent because they are strictly necessary to provide a service you have requested.
3.2 Preference or Functionality Cookies
These cookies allow the Website to remember choices you make and provide enhanced functionality.
For example, they may remember:
Language preferences;
Region preferences;
Display preferences; or
Other settings you have selected.
Where required by law, these cookies will only be placed after you have provided the appropriate consent.
3.3 Analytics Cookies
Analytics cookies help us understand how visitors use the Website.
They may collect information such as:
Pages visited;
Time spent on pages;
How visitors navigate the Website;
General device information;
Browser information;
Approximate geographic information; and
Website interactions.
We use this information to understand Website performance and improve the customer experience.
Analytics cookies will only be used where the required consent has been obtained.
3.4 Marketing and Advertising Cookies
Where applicable, marketing and advertising cookies may be used to:
Measure advertising performance;
Understand interactions with advertisements;
Show relevant HEEQ advertisements;
Limit how frequently an advertisement is shown;
Measure conversions; and
Understand customer interactions with our Website and marketing campaigns.
These cookies may be placed by HEEQ or by third-party advertising platforms.
Marketing and advertising cookies will only be used where the required consent has been obtained.
3.5 Social Media Cookies
Our Website may contain social media features, such as links, buttons, embedded content or other functionality provided by third-party social media platforms.
These third parties may place cookies or similar technologies on your device when you interact with their content.
Their processing is subject to their own privacy policies and terms.
Where required, such technologies will only be activated after you have provided the appropriate consent.
4. Cookie Consent
When you first visit our Website, you may be presented with a cookie consent banner.
Where consent is legally required, you will be able to choose which categories of non-essential cookies you accept.
You may be offered options such as:
Accept all
Reject non-essential cookies
Manage preferences
Your choice will be respected and stored so that we do not repeatedly ask you for the same consent unnecessarily.
We will not make access to the Website conditional on accepting non-essential cookies.
You should be able to refuse non-essential cookies as easily as you can accept them.
5. Withdrawing or Changing Your Consent
You can change or withdraw your cookie preferences at any time.
You can do this through the cookie settings or consent-management tool available on the Website.
You can also control or delete cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of the Website. For example, some essential shopping or checkout functions may not operate correctly if strictly necessary cookies are blocked.
6. Browser Controls
Most web browsers allow you to:
View cookies stored on your device;
Delete cookies;
Block cookies;
Block third-party cookies; or
Receive a notification before cookies are placed.
The way these settings work varies between browsers.
If you delete or block cookies, some Website functions may not work correctly.
7. Third-Party Services
HEEQ may use third-party services that place cookies or similar technologies on the Website.
Depending on the services actually used by HEEQ, these may include providers of:
Analytics;
Advertising;
Payment processing;
Social media;
Website hosting;
Security;
Customer support; and
Other technical services.
The actual third-party services used on the Website may change from time to time.
Where a third party processes personal data through cookies or similar technologies, additional information may be available in our Privacy Policy.
8. International Data Transfers
Some third-party service providers may process information collected through cookies outside Estonia, Cyprus or the European Economic Area (“EEA”).
Where personal data is transferred outside the EEA, HEEQ will take appropriate steps to ensure that the transfer complies with applicable data protection law.
Where required, this may include appropriate safeguards such as European Commission Standard Contractual Clauses or reliance on an applicable adequacy decision.
9. Personal Data and Cookies
Some cookies may collect information that constitutes personal data, such as an IP address, online identifier or cookie identifier.
Where cookie-related information constitutes personal data, we process it in accordance with our Privacy Policy and applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
The legal basis for processing depends on the type and purpose of the cookie.
Where consent is required, we will obtain your consent before placing or using the relevant non-essential cookies.
10. How Long Cookies Remain on Your Device
Cookies may be:
Session cookies
These cookies are temporary and are generally deleted when you close your browser.
Persistent cookies
These cookies remain on your device for a specified period or until you delete them.
The retention period varies depending on the purpose of the cookie and the provider responsible for it.
The specific duration of cookies used on the Website may change as we update or change our Website services.
11. Cookie List
The specific cookies used by HEEQ may change depending on the Website platform, features and third-party services we use.
Where applicable, our cookie consent-management tool will provide information about the specific cookies currently active on the Website, including:
Cookie name;
Provider;
Purpose;
Category; and
Duration.
We do not intentionally use cookies for purposes that are incompatible with those described in this Cookie Policy.
Important: The cookie list should be kept up to date with the actual cookies and tracking technologies installed on www.heeq.eu.
12. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
Changes to our Website;
Changes to the technologies we use;
Changes to third-party services;
Changes to our cookie practices; or
Changes in applicable law.
The latest version will always be published on this page with the applicable “Last updated” date.
We encourage you to review this Cookie Policy periodically.
13. Contact Us
If you have any questions about our use of cookies or similar technologies, please contact us:
HEEQ
Legal name: Henessy Equestrian OÜ
Estonian registry code: 17107765
Registered office: Estonia, Harju county, Tallinn city, Heinavälja street 4-79, 10617
Trading name: HEEQ
Cyprus operating location: Nikita Nikitara 5, Pyla, Larnaca, Cyprus
Email: [email protected]
Website: www.heeq.eu
Last updated: 13 September 2026